VW One.Shop &  One.Shop International Rollout

UX/UI Design, UX Research, UX Consulting, E-Commerce, Automotive, B2B, B2C
No visuals due to confidentiality
Project Overview
I worked as the UX (UI) Designer on the international multi-brand e-commerce website for Volkswagen and its associated brands.

I contributed to two One.Shop projects, collaborating with both the client-facing rollout team and the platform development team and took on a variety of roles.
My Contributions
Created UX concepts, wireframes, and UI designs, prototypes to address the complex usability challenges of an e-commerce platform.

Redesigned and proposed an entire journey applying UX and e-commerce strategies and a new UI design.
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Conducted UX research through interviews, surveys, and usability testing to gather insights into user pain points.
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Mapped customer journeys to ensure alignment between user needs and business goals.

Collaborated closely with stakeholders to communicate design decisions and offer consulting on UX optimization, which fostered a better understanding of user-centric design principles and ensured alignment between teams and resulted in more effective product solutions.

Acted as a liaison between platform development teams and brand stakeholders to facilitate clear communication and collaboration, which led to design solutions to be aligned with both user needs and business objectives. This helped ensure the timely delivery of project milestones.
‍Strategy Development
‍Developed UX strategies based on business needs and user feedback to improve the overall experience.
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‍End-to-End Journey Creation
‍Redesigned and optimized the entire user journey from start to finish to improve engagement and task completion.

UX Optimization
Consulted clients on UX optimization by focusing on enhancing usability, efficiency and user engagement, and aligning the design with user needs and business goals.

‍UX Conceptualization
Created initial design concepts and defined the structure to enhance UX and solve user pain points.
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‍Wireframing & Prototyping
Developed wireframes and interactive prototypes to test design solutions and gather feedback.

‍UI Design
Crafted visually appealing and user-friendly interfaces, adhering to brand guidelines and accessibility standards.

‍Usability Testing
Conducted usability tests to identify areas of improvement and optimize the user experience.

‍Component Libraries & Design Systems
‍Developed reusable design components and systems for consistency across the platform.
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Client Presentations
‍Delivered presentations to clients to effectively communicate design solutions and strategies.

Pitch Presentations
‍Delivered engaging and persuasive pitch presentations that showcase design solutions and the strategic value of the UX/UI improvements.
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‍Stakeholder Management
‍Managed and maintained relationships with key stakeholders to ensure alignment and effective communication.
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‍Liaison Between Teams
‍Acted as the main point of contact to facilitate collaboration between platform development teams and brand stakeholders.
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‍Cross-functional Collaboration
‍Worked closely with agile development teams (Developers, QA Testers, Scrum Masters, Product Owners) and management consultants.

Visualization of Customer Journeys
‍Mapped out customer journeys for various business cases to ensure alignment with market requirements, business goals, and customer needs.
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‍Ensuring Alignment with Legal & Business Requirements
‍Ensured that designs adhered to business goals and legal requirements for different countries, mitigating risks, redesign and redevelopment.
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‍Documentation
‍Documented processes, design decisions, and workflows for future reference and to maintain consistency.
Role
UX/UI Designer, UX Consultant
Aug 2022 — April 2024

Tools
Figma, Sketch App, Miro, Figjam, Jira, Confluence, MS Office
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