Badger Badger

UX/UI Design, Web Design, Employee recognition and reward tool
Project Overview
Badger Badger is an employee recognition and reward system, where employees are granted with Dicoins to send to each other along with a personal message to show recognition and appreciation.

Challenges
The challenge of the project was creating an intuitive, user friendly employee recognition and reward system for web viewport, that attracts users by featuring a modern and minimalistic interface that enhances the overall user experience and aligns with current design standards.
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Goal
The goal was to provide users an intuitive and enjoyable user experience with an enjoyable recognition system that helps them increase their motivation.
My Contributions
Created a design system, including a style guide and component library in Figma, to ensure consistency throughout the user journey.

Designed a minimalist interface while maintaining the brand identity by incorporating brand colors.

Based on the usability test findings, the redesign significantly improved the overall user experience with its updated UI design.
Heuristic Evaluation
Evaluated the existing interface against established usability principles to identify and address key usability issues.

Competitor Analysis
Analyzed industry trends and competitor offerings to identify best practices and opportunities for innovation.

Behavioral Science Techniques
Implemented behavioral science techniques and gamification to boost engagement and increase the traffic.

Design System
Created and maintained a comprehensive design system to ensure consistency and scalability across the platform.

UX Conceptualization
Developed initial design concepts, strategies, and user flows to meet both user needs and business goals.

Wireframing
Designed low-fidelity wireframes to map
out layout and functionality before visual design and prototyping.

Prototyping
Built interactive prototypes to demonstrate key user interactions and validate design decisions with user testing.

Usability Testing
Conducted comprehensive usability tests to identify pain points and areas for improvement in the design.

UI Design
Crafted visually engaging and user-friendly interfaces that aligned with the brand and improved user experience.
Role
UX/UI Designer (Lead)
October 2024 - January 2025